The internet’s latest obsession? The Pink Sauce, a dragonfruit-spiked dipping sauce going viral on TikTok for all the wrong reasons. In a controversy some have likened to Daily Harvest’s dangerous Lentil Crumbles debacle, the colorful condiment has come under fire for a plethora of possible health and safety issues.
Known to thousands of followers as Chef Pii, Veronica Shaw started promoting the “infamous sauce everyone is raving about” (as the bottle describes it) on the platform in June. The mystery surrounding the sauce’s flavor, which has been likened to ranch dressing, made clips of Shaw drizzling it over chicken tenders even more tantalizing. On July 1 at 11:11 a.m.—an homage to Shaw’s affinity for angel numbers—The Pink Sauce officially launched at $20 per bottle. And the drama began soon after.
“The Pink Sauce has only been a product for 20 days, literally,” Shaw tells Glamour, emphasizing the speed at which her team is moving to correct mistakes and keep up with demand. “We have been going through trial and error just like any other business.”
As reviews of the sauce poured in, several customers say they received leaking bottles of rotten-smelling sauce in the mail. Approximately 50 packages were impacted, and Shaw was quick to offer refunds or replacements to those who received damaged bottles.
“It was our fault,” Shaw admits. “We should’ve used boxes instead of bags.”
But it wasn’t long before users began to point out potentially dangerous discrepancies on the sauce’s nutritional label. The sauce’s original label claimed to contain 444 servings—another angel number—in a bottle. That’s a mathematical impossibility. Shaw later explained the error as a simple conflation of grams and servings. Each bottle contains 444 grams of sauce, amounting to 30 servings per container, and new labels for the sauce will reflect that going forward. But the biggest point of contention is the sauce’s ingredient list. Given that The Pink Sauce contains milk and relies primarily on natural preservatives, many worried whether it was safe to ship unrefrigerated. Shaw clarified that the sauce should be refrigerated after opening but insisted that the product has been quality tested and the brand is following FDA standards, although the sauce is still undergoing “lab testing.”